Our new sunlight simulator for real estate

The real estate agency VON POLL IMMOBILIEN uses the 3D sunlight simulator from Shadowmap for the digital marketing of properties. This interactive tool can be used to realistically simulate sunlight, shadows and the course of the sun depending on the time of year and time of day.

VON POLL IMMOBILIEN works together with the Austrian company Shadowmap in digital real estate marketing. As part of this cooperation, the real estate agency has integrated Shadowmap's interactive 3D sunlight simulator into the digital buyer service of its customer portal. This tool enables prospective buyers to realistically simulate sunlight, shading and the course of the sun depending on the time of year and time of day. Following a successful viewing request, prospective buyers receive a direct link to Shadowmap in the online listing in order to use the function.

According to VON POLL IMMOBILIEN, the sunlight simulator improves the presentation of properties and supports prospective buyers in making informed decisions. So far, the technology has mainly been used by real estate platforms, architectural offices, urban planners and developers.

"The sunlight simulator from Shadowmap is the ideal addition to our already extensive range of digital buyer services. Lighting conditions play a decisive role in the purchasing decision. Thanks to the tool, prospective buyers can experience how the sun and shadows move around their dream property instead of having to rely solely on theoretical assumptions," explains Wolfram Gast, Chief Digital Officer (CDO) at VON POLL IMMOBILIEN.

Service for buyers and owners

"The first customers have already tested the feature and are delighted. We assume that this function will establish itself as the standard in digital real estate marketing. The integrated sunlight simulator is aimed at both buyers and owners who want to present their properties in the best possible light. Particularly in urban locations or for properties with gardens and terraces, it is often crucial for prospective buyers to know what the course of the sun looks like at different times of the day and year," adds Gast.

Source: AssCompact, 04.03.2025